Google Ads has three main categories, Google search ads, and Google map ads.

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The Google search ads allow businesses to display their ads on the search results pages, this means when someone searches a term relevant to your business in Google your website will come before those who have not sponsored their website. For example, if you are a landscaping business and a customer searches for 'Landscaping Guernsey' you will appear above their competitors. 

 

With Google Ads you can also advertise on Google Maps, this means your business will appear when someone searches for a relevant term in Google Maps.

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The advertising campaign runs every month and we will inform you of how your ads have performed on a monthly report, that will feature useful metrics which are decided by the client and us. In addition, we will inform you of what steps we are taking in the following month to optimise your advertising campaign.